Supporting Potter’s Lane

Potter's Lane, the first multi-family housing project for our homeless veterans ever built in the country, has opened in Midway City, CA., located in Orange County.  American Family Housing, the organization behind this project, is dedicated to providing shelter and secure-living conditions for veterans and to create permanent affordable housing for these homeless veterans. At the...
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Reach for the top

The “good, better and best” method of product selection, in my experience, has proven a very effective tool for both giving customers choices and closing the sale. As a grower, you may be dividing up your product selection in such a way by distinguishing “value” versus “premium” crops. If you don’t yet provide such upsells in...
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Op-Ed It’s 90 degrees in the shade — have you watered that tree?

article by Carol Bornstein/Los Angeles Times We expect a lot from the trees we've planted in the Los Angeles Basin. They have to tolerate polluted air, excessive heat reflected off buildings and streets, the compacted or depleted soils that are a fixture of urban life, physical damage (trucks, lawn mowers, weed whackers, graffiti) and nature's...
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