Homes of Steel for the Brave of Heart

Since the opening of Potter's Lane in early February, American Family Housing has proudly and successfully moved in 13 veterans who were once chronically homeless. These deserving veterans are now being given a second chance at life. Potter's Lane aims to care for its veterans with supportive amenities, including a community room designed to provide tenants with a space for special programs as well as a casual place to socialize with neighbors and host events such as birthday parties and family gatherings.

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Supporting Potter’s Lane

Potter's Lane, the first multi-family housing project for our homeless veterans ever built in the country, has opened in Midway City, CA., located in Orange County.  American Family Housing, the organization behind this project, is dedicated to providing shelter and secure-living conditions for veterans and to create permanent affordable housing for these homeless veterans. At the...
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Reach for the top

The “good, better and best” method of product selection, in my experience, has proven a very effective tool for both giving customers choices and closing the sale. As a grower, you may be dividing up your product selection in such a way by distinguishing “value” versus “premium” crops. If you don’t yet provide such upsells in...
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